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Re: Review of "Marketing Management 12th"
i know marketing management by kotler is good book but the problem is that the management part of this book is totally missing as fare as i know managemet is complete different subject and it should not be mixed i am student of MBA i was looking at ass...

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Using simple POJOs + factories without Spring for "echo" and "counter" would be a lot more easier. No need to write those XML files... So, in this case using Spring makes me write a lot more code... (OK, you can generate everything with the help of And...

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I came to know about Johanna Rothman's "Hiring The Best Knowledge Workers, Techies & Nerds: The Secrets & Science Of Hiring Technical People" through Laurent Bossavit's weblog. I thank you very much Laurent because this book is a priceless jewel.

My 10-horseshoes review follows (also available at Javaranch.com):

This book is the B-52 of hiring management. Fully loaded with tons of great tips and piloted by the very talented Johanna Rothman, it will parachute numerous boxes packed with smart and effective tips on the head of hiring officers struggling on the battlefield. The well organized flight plan will take you through stopovers dealing with recurrent hiring management topics, such as defining hiring strategies; writing job descriptions; sourcing, selecting and interviewing candidates; creating fool-proof phone-screens; checking references; hiring technical managers and many more. During the trip, Johanna will hand out numerous check lists that will help you organize your work more efficiently and prevent you from going too deep into the mud. What’s more, she will share the most common dos and don’ts that you can follow when creating your own job descriptions and offers. She will also embellish your journey with invaluable and true war stories that she actually experienced during the past twenty years. If you still manage to be hungry after this reading, you will find plenty of excellent references to other books whose content nicely complements Johanna’s masterpiece.

This 300-pages book enclosing a mountain of priceless information is definitely one of the best books on hiring management available on the market today. Whether you are a hiring manager in need of some guidance or improvements or a simple job seeker willing to put together outstanding job applications to maximize your chances, don’t wait any further and get this book NOW!

 
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