"Seeing What's Next" by Clayton M. Christensen, Erik A. Roth and Scott D. Anthony is an eye-opener for anyone who's striving hard to decrypt the dynamics of industrial markets and to understand how and under which circumstances they evolve. If you are looking for scientific techniques for predicting market changes, you should consider this book!

My 9-horseshoes review follows (also available at Javaranch.com):

Having innovative ideas is one thing. Developing, positioning and selling those innovations are completely different matters, which necessitate a sound and well-researched knowledge of the market. How many times have you told yourself "Wow, this is a great thing, I'm pretty sure people need that"? How many times have you realized that the idea you had was not the next big thing anymore because the market changed in unexpected ways and you were incapable of correctly interpreting those stimuli and adapting yourself?